Stephanie Coker Aderinokun & Vector the Viper Front Persianas Retail’s Lacoste ‘World Friendship Day’ Campaign

Stephanie Coker Aderinokun & Vector the Viper Front Persianas Retail’s Lacoste ‘World Friendship Day’ Campaign
Stephanie Coker Aderinokun & Vector the Viper Front Persianas Retail’s Lacoste ‘World Friendship Day’ Campaign
@prl.nig

With the new wave of glocalisation gaining full steam – another global brand takes a localised approach to advertising with this campaign for Lacoste by Persianas Retail (owners of premium distribution licenses for Tommy Hilfiger Nigeria, Puma, MAX SA, Lacoste, Hugo Boss and many more).

@prl.nig

The brand tapped Stephanie Coker Aderinokun and Vector the Viper for a campaign featuring Lacoste’s iconic polo shirt in celebration of World Friendship Day. The campaign images were accompanied by cute videos where both stars share a few fun anecdotes about their BFF’s. Scroll to see the images and videos below.

@prl.nig

According to the brand:

all know that we are nothing without our friends. So, to celebrate World Friendship Day, we captured fond memories of the beautiful TV host & entrepreneur @stephaniecoker.
Enjoy the heartwarming and humorous stories about their closest nearest and dearest they shared with @lacoste.

they shared with @lacoste.

Check out the rest of the campaign in motion and film below.

@prl.nig
@prl.nig
@prl.nig

Credits

Photography Ademola Odusami

Videography; Edgard Leroy for Persianas Retail (@prl.nig)

Makeup; Inglot Nigeria (@inglotnigeria)

Creative Direction; Bella Adeleke for Persianas Retail Limited (@prl.nig)

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