With the new wave of glocalisation gaining full steam – another global brand takes a localised approach to advertising with this campaign for Lacoste by Persianas Retail (owners of premium distribution licenses for Tommy Hilfiger Nigeria, Puma, MAX SA, Lacoste, Hugo Boss and many more).
The brand tapped Stephanie Coker Aderinokun and Vector the Viper for a campaign featuring Lacoste’s iconic polo shirt in celebration of World Friendship Day. The campaign images were accompanied by cute videos where both stars share a few fun anecdotes about their BFF’s. Scroll to see the images and videos below.
According to the brand:
all know that we are nothing without our friends. So, to celebrate World Friendship Day, we captured fond memories of the beautiful TV host & entrepreneur @stephaniecoker.
Enjoy the heartwarming and humorous stories about their closest nearest and dearest they shared with @lacoste.
they shared with @lacoste.
Check out the rest of the campaign in motion and film below.
Photography Ademola Odusami
Videography; Edgard Leroy for Persianas Retail (@prl.nig)
Makeup; Inglot Nigeria (@inglotnigeria)
Creative Direction; Bella Adeleke for Persianas Retail Limited (@prl.nig)